If they go to and look under Laptops & Tablets, they will find a pile of Samsung Chromebooks and Kindle fires right on the first page along with Dell, ASUS, Hewlett-Packard, Lenovo, and Acer notebooks. Other online venues offer a wide variety of choices. In computer makers' online stores, there are still a few Windows 7 options. Despite these enticements, if consumers want to stay with Microsoft, all they will find in retail is Windows 8. Since Apple no longer charges (separately) for software, and Google never did, all the user is facing is a hardware purchase. The more price-elastic buyers will be quite open to the siren song of free. When a consumer turns in an old PC, everything has to be upgraded, including expensive productivity software. Google Docs is enough for less-than-industrial use and free is an appealing price point. Many consumers could make do with different platform.
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