It’s easy to forget that Adobe has been a major part of enterprise tech for decades. But if Adobe can succeed, it will only further entrench the company’s unrivaled dominance among creative professionals. The massive $20 billion acquisition reflects Adobe’s intent to revinent itself around collaborative web-based design.Īdobe still faces potential challenges in making the deal a success, including Federal Trade Commission scrutiny, pushback from designers wary about its history, and a challenging macroeconomic environment. The company’s impressive community of designers, communications, developers, and artists have propelled the company to becoming a $14.6 billion giant with no clear rival.Īlthough discontent over pricey subscriptions, steep cancellation fees, hard-to-use software, and slow innovation hasn’t made Adobe’s customers the happiest in enterprise software, there weren’t many alternatives.īut one emerging alternative was Figma, the web-based product design startup with a cult following that Adobe acquired in September.
For decades Adobe has completely dominated the creative software industry.
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